Mumbrellacast: Does the Australian Government need a CMO?

This week the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign, created by BMF, urged Australians to ‘arm yourself’ against COVID-19. Another featured a young woman in hospital suffering from COVID and was first rolled out in Sydney where cases are high and lockdowns have been extended. The team analyses both campaigns, and asks: does the government need a chief marketing office (CMO)?

Nine announced on Tuesday that Chris Janz, one of the key players in the revitalisation of Fairfax (now part of Nine), is departing the media organisation. He’s served as the head of the metro publishing business for the past four years and was also in the running for the top job at Nine which eventually went to Mike Sneesby, following Hugh Marks’ shock departure. So what legacy does Janz leave Nine, and how will the organisation replace him?

This week has seen significant moves and departures in the media and marketing industry. Nick Cleaver has departed 303 MullenLowe, Annalect CEO Darren Stein bid farewell, Foxtel announced that former news.com.au editor-in-chief Kate de Brito will join the team ahead of the launch of NewsFlash, San Remo announced a new CMO to replace SATC-bound Erik de Roos and Reddit appointed a country manager for Australia. The Mumbrella team runs the rule over some of the key changes, and what they mean for the industry.

Plus, The Brag Media CEO Luke Girgis joins Zanda Wilson for a chat about keeping on top of a rapidly expanding business, including the addition of an office in New Zealand. Girgis also goes into the impact of COVID-19 on The Brag’s suite of publications, and speaks about launching Rolling Stone Australia magazine, why the magazine has surprised him, and whether Junkee would be a realistic acquisition for The Brag Media.

In the news

  • The Government releases two COVID-19 vaccine campaigns (01:30)
  • What Chris Janz’s departure means for Nine and its metro newspapers (09:58)
  • A big week of new hires and appointments around the media and marketing industry (16:11)

Subscribe through your favourite podcasting app here.

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.