Mumbrellacast: Has Australia missed its Me Too moment? Plus the brains behind Binge

In this week’s Mumbrellacast, the team asks has Australia’s media industry missed its Me Too moment? The topic comes about after it was announced NOW Australia, the organisation created by Tracey Spicer to assist victims of workplace sexual harassment and indecent assault, is shutting down. The team looks back on 2018, the promises made and allegations revealed, and analyses what went wrong.

The AFL is returning in one of the biggest weeks for Seven this year. The network is promising record-breaking ratings to its advertisers, but will it live up to the hype? The hopes of Foxtel and its sports streaming service Kayo are also on the line, with football a huge draw card for attracting subscribers to both.

Luckily, Kayo’s chief commercial officer Ant Hearne joined the Mumbrellacast and weighed in on how much the sports streamer has learned about subscribers during lockdown. Alongside Louise Crompton, chief marketing officer of new entertainment streaming service Binge, the pair also discussed the launch of the latest venture and how they plan on cutting through the cluttered streaming market with the first campaign and ‘cheeky’ branding (38:37).

In the news

  • AFL is back, but is it really the most anticipated game of the century? (1:20)
  • Job cuts at News Corp and the ABC (10:29)
  • Has the Australian media industry missed its Me Too moment? (20:26)
  • Jeep’s misguided new marketing campaign (30:55)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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