Mumbrellacast: How global streaming platforms are thinking local

Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet. While the share price recovered slightly today, iSentia has had a tough time of it recently, having suffered a cyber attack in late 2020 which saw its financial revenue for the first half of the financial year suffer. So what does iSentia need to do to succeed, and is Ed Harrison the right person to lead the company forward?

It was a week of developments in the world of paid streaming services, with Amazon Prime Video holding a showcase event and announcing a stack of new and original Australian content, while Network Ten owner Viacom CBS revealed it will launch Paramount+ in Australia to replace 10 All Access. The Mumbrella team breaks down the state of play among Subscription Video On Demand services at current, and looks ahead to the rest of 2020 including where the A-League rights are going, as well as how anti-siphoning laws may be affecting new players entering sports streaming.

And Hero’s new chief operating officer, James Greet, joins Mumbrella’s Damian Francis to chat about how the Australian media and marketing industry is being held back by agencies lacking clarity in their purpose. In this episode of the Mumbrellacast, Greet laments the current agency landscape which he says is not keeping up with media fragmentation, and questions how many media agency professionals had stepped foot inside of a creative agency to understand the creative development process.

In the news

  • Isentia makes redundancies as share as market value falls (1:28)
  • Big announcements from new and emerging streaming services, with Amazon Prime Video getting series and Paramount+ set to launch (11:38)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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