Isentia releases official response on recent cyberattack

Media monitoring business Isentia has sent Mumbrella an official response to the recent cyberattack that has affected a large number of its clients and previously caused it to temporarily enter a trading halt.

Isentia’s share price has dipped to $0.115. Source: ASX

Mumbrella first reported the cyberattack on 27 October, and then followed up both in news articles and the Mumbrellacast as Isentia struggled to bring the affected products, Mediaportal and Slice, back to full use for its clients.

It is understood that Mediaportal and Slice are still experiencing issues.

Since the cyberattack, ISentia’s share value has dipped to $0.115 as of close of trade on 10 November after sitting at $0.195 at close on 27 October.

Isentia recently sent a statement on the cyberattack to Mumbrella from chief commercial officer, Russ Horrel. The full statement is below:

Over the past two weeks Isentia has been dealing with a serious cyber incident which affected multiple platforms and services in different countries.

Some services have been running without interruption, while others have been impacted to different degrees.

Chief commercial officer, Russ Horrel.

Due to the varied client experiences, we’ve used many channels to communicate, providing relevant information to different customer groups directly via email, our platforms and through phone calls with our account management teams.

Some of our clients, particularly those accessing content from our self-serve product, Slice, have not had the benefit of direct communications with our teams and we apologise for this. We have established specific account management support for these customers and we are encouraging them to get in touch so we can set up alternative services or provide specific data they might need.

Managing the impacts of the cyber incident has been very challenging for the company and we thank our clients for their patience and support. We are doing everything we can to get things back up and running, and provide support services in the meantime.

While it’s not business-as-usual, there are other ways that our team can support clients during this period of disruption, and we encourage all clients to reach out to their Account Management team for more information on how we can assist.

We’re very sorry for the interruption our clients may be experiencing, and we will continue to provide information as we restore full services.


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