Mumbrellacast: Justin Hind; plus, advertising soars – but when will the bubble burst?

On this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial reporting season. Plus, interviews with NAB's head of brand, Faycal Ben Abdellaziz, and CHEP Network's Justin Hind.

It is Q1 reporting season, with communications holding groups IPG, WPP, Publicis Groupe, Omnicom, and Havas, as well as tech companies Meta, Twitter, Google and Australian media companies Nine and SWM all delivering trading updates. Looking across some of the wider trends, the team poses whether advertising revenues will continue to rise, if they are being propped up by past conditions, and how the year may unfold.

Then, following the release of its first work with its new creative agency partner, TBWA, NAB’s head of brand Faycal Ben Abdellaziz joins the Mumbrellacast to discuss the brand refresh, pressing on with ‘More than Money’, its partnership with the AFL and what the brand is expecting from its new Omnicom agency.

Finally, after appearing earlier this year to discuss the agency’s rebrand to CHEP Network, CEO Justin Hind returns to the podcast to discuss the agency’s progress since going to market under its new guise. Hind also talks about competing in unchartered space against the consultancies, its new commerce division, its bespoke approaches to clients, and where he sees CHEP progressing down the line.

Episode breakdown

  • Darren Woolley joins the team to discuss Q1 financial reporting (01:22)
  • NAB’s Faycal Ben Abdellaziz (11:38)
  • Interview with CHEP Network’s Justin Hind (22:14)

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