Mumbrellacast: Osher Günsberg on TV production in a pandemic, mental health and love in lockdown
How do you make a dating show in a pandemic? Osher Günsberg has the answer on this week’s Mumbrellacast (17:40). Ten is prepping for a double launch of The Masked Singer and The Bachelor, both of which underwent serious changes in production due to COVID-19. Günsberg describes the upcoming Zoom dates on The Bachelor, and why The Masked Singer set is the safest place in Melbourne.
Crikey’s Peter Fray also stopped by to chat about the highs and lows of his career in publishing, experimenting with payment models and bringing young journalists into the industry (50:23). Fray also discusses how Crikey takes its role as the fourth estate very seriously – more seriously, he would say, than other outlets.
Also this week, Publicis Groupe parted ways with its head of futures and insight, Tom Goodwin, after things kicked off on Twitter about the state of COVID-19 and how we measure the impacts of associated deaths. The Mumbrellacast team discusses the increasingly flimsy go-to excuse of “Tweets are my own opinion, not those of my employer”.
And an ad for Lotterywest was pulled for making light of a man breaching social distancing guidelines. Has the industry’s watchdog, Ad Standards, gone too far? Or was it just a stupid move from the brand in the first place?
In the news
- The adspend bloodbath continues (1:44)
- The lotto ad that sneers at social distancing (7:35)
- Why Publicis got rid of its ranty futurist (37:25)
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I am glad to see that PR professionals are addressing the elephant in the room. It is absolutely necessary for agencies to adapt to this evolving industry. That said, I feel that so many still rely on traditional mediums and they will soon trail behind other agencies that have up-skilled in areas of marketing & social media.
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