Mumbrellacast: The Guardian serialises the Ben Roberts-Smith trial, plus launching WeAre8 with Lizzie Young

On this week's Mumbrellacast, Andrew Banks and Emma Shepherd join host Calum Jaspan to discuss a busy Tuesday - three firms with their take on an Upfront. Then, The Guardian Australia's Gabrielle Jackson chats about their Ben Roberts-Smith vs the media podcast, before WeAre8 Australian CEO, Lizzie Young dials in from London to speak on the launch, and why brands should be advertising on the platform.

Carsales, Mamamia, and Amazon Prime all weighed in with pitches to advertisers and brands alike on Tuesday in a stretched day for the trade press. Listen in to the news team cut through the info to give you the main takeouts from all three.

Then, editor of audio and visual at The Guardian Australia, Gabrielle Jackson joins the podcast to chat about its new podcast, Ben Roberts-Smith vs the media, which launches this Monday, 17 October. The five-part series will air daily on the Full Story podcast and features a serialisation of the high-profile defamation trial. Jackson also talks through the wider Guardian podcast strategy.

Finally, former Nine executive and now Australian CEO of social media company WeAre8, Lizzie Young joins the podcast to talk numbers on the local launch, the plan in getting users onto the platform, why it may not be for some people or brands – and why that is ok – and having dinner with Rio Ferdinand.

Episode Breakdown

  • Three upfronts, one day (01:28)
  • The Guardian’s Gabrielle Jackson (10:42)
  • Interview with Lizzie Young (20:05)

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