Carsales overhauls media set-up, looks to be ‘true marketing partner’ and spruiks 5M monthly reach

Calum Jaspan

October 12, 2022 10:54

Carsales’ media arm, Mediahouse signalled its new strategic direction at its Open House Upfront yesterday, as it looks to harness the potential of the ‘platform economy’ for its marketing partners and leverage its almost 11 million members.

Carsales match will deliver people-based marketing through a new strategic partnership with Adobe.

Davor Vilusic

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Carsales Devan Vilusic Vanya Mariani

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Carsales overhauls media set-up, looks to be ‘true marketing partner’ and spruiks 5M monthly reach

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