Mamamia Upfront: more content, events and partnerships under ‘super channel brand’
Boasting a monthly reach of 7 million Australian women* across its touchpoints, Mamamia launched its 2023 content slate at its annual Upfront in Sydney last night, showcasing new offerings across verticals.
The group’s full-service agency Squad, whose transition from a social content and management agency was announced in 2021, also acquired several new client wins including Campari, Bayer, Royal Caribbean, Optus, MyBudget, and KPMG, for whom the agency created a B2B podcast series ‘Forensic Lens’.
