Mumbrellacast: The job ad of the year, Bauer’s last chapter and the Mamamia team
This week on the Mumbrellacast: the job ad creating waves throughout the industry. What started as Dr Mumbo diagnosing problematic language in an ad for a “senior executive assistant / office manager / professional governess” at Ultimate Edge Communications, became an industry discussion about discrimination and burnout. Mumbrella’s Vivienne Kelly goes behind the scenes on her interview with Aleisha McCall.
Over in publishing, the Bauer Media saga is almost coming to a close after it was sold to Mercury Capital earlier this week. Following a merger with Pacific Magazines, hundreds of job cuts and with a number of its print titles on hold, the team wonders what the future will hold for the business.
Mamamia’s group director of marketing and commercial partner solutions Rob Farmer and editor Clare Stephens join the Mumbrellacast to explore how the publisher has navigated content and commercial opportunities throughout COVID-19 (39:17).
In the news
- Bauer exits Australia with sale to Mercury Capital (1:16)
- How long will COVID-focused advertising resonate with consumers? (7:42)
- The Amazing Race announces its return (15:15)
- The story behind the industry’s most-talked about job ad (23:11)
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