Mumbrellacast: ‘Why does marketing spoil everything?’

It’s April Fool’s Day but have brands lost their edge? After an influx of press releases declaring it’s a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here’s looking at you ‘Voltswagen’), and Tim Burrowes asks ‘why does marketing spoil everything?’.

Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the cracks? Should social media companies be doing more to regulate fake followers or should agencies and marketplaces be cracking down on vetting?

And, amidst the continued changes and sudden lockdowns the tourism industry is still chipping away at recovery. Tourism Australia’s chief marketing officer Susan Coghill joins the Mumbrellacast to talk about the evolution of ‘Holiday Here This Year’ from bushfire response to COVID-19 recovery (20:56). Plus, have any opportunities arisen from the pandemic for marketers, and will ‘Philausophy’ be returning as talk of international travel heats up.

In the news

  • SCA partners up with Ten in the next chapter of regional media affiliations (1:10)
  • Fake influencer accounts back in the spotlight (8:16)
  • Has April Fool’s Day lost its edge? (16:11)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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