Myer Christmas campaign employs Aardman to save the Southern Cross

November 14, 2016 9:32

Myer has upped the ante with its 2016 Christmas campaign, bringing back Angel, Elf, Mouse and Reindeer in a mission to fix the Southern Cross and help Santa navigate his way to Australia.

The campaign launched with a teaser two weeks ago where the stars of the ad were waiting inside a darkened box to be placed on the Christmas tree.

The full campaign launched over the weekend with Myer’s agency, Clemenger BBDO Melbourne, again reaching out to Academy Award-winning animation studio Aardman Animations, the creators of Wallace & Gromit.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Aardman Advertising Christmas Clemenger Marketing Myer Wallace & Gromit

1 COMMENTS

Richard buchan 20 Nov 16

Who does the voice of the elf ? It sounded a little like frank Woodley.

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Myer Christmas campaign employs Aardman to save the Southern Cross

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