Myer’s pensive elf returns in Christmas teaser

November 6, 2016 9:16

Myer is setting the stage for the return of its popular pensive elf and nonchalant reindeer after the pair made their debut as the stars of the retailer’s Christmas campaign last year.

https://www.youtube.com/watch?v=XWgHn062A5s

With major rival David Jones and mall giant Westfield having launched their Christmas campaigns during the week, Myer has launched a social media teaser with with the Elf and Reindeer sitting in a dark box of Christmas decorations.

“I hope I get picked,” the ever-anxious elf says as the reindeer tries to buck him up.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Aardman Christmas Clemenger BBDO Melbourne Myer Wallace and Gromit

1 COMMENTS

Anoplognathus 7 Nov 16

Do the agency teams who have put together the latest Myer’s and DJ’s Christmas campaigns all come from the Northern Hemisphere?

This is Australia. Christmas isn’t white, it’s sunny? (Beach, seafood buffet, barbie, cold beer, shorts, singlets, cricket……) I bet both agency teams combined wouldn’t be able to tell us what a ‘Christmas Beetle’ is…

Did any Aussies actually get involved with either campaign?

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