Nannas lead Westfield’s Christmas while DJ’s asks how Aussies ‘do’ the festive season
The run into Christmas has started in earnest with Westfield and David Jones both unveiling campaigns they hope will have the cash registers ringing.
Westfield’s Christmas Nannas
The shopping mall giant and the retailer have both taken a different approach to the festive season, with Westfield relying on three celebrity nannas to offer advice on Christmas quandaries.
Saddled under the them of ‘Our nannas help make Christmas a cracker’, the trio provide advice on everything from what to give the people you don’t like (fish sauce) to their own policies on re-gifting (it’s fine, just don’t forget to remove the original card).
Entertainer Patti Newton, a Nanna four times over, is joined in the campaign by chef and restauranteur Angie Hong, who has four grandkids, and stylist Lesley Crawford who boasts eight grandchildren.
David Jones has taken a slightly more traditional approach with its campaign, asking How do you Christmas?
The ad opens with a winter themed train set, laid out in the shopfront window of a David Jones store, before seeking to answer the question.
“You do it early – like, January early. You don’t do it early. Maybe you still believe. Maybe your not sure yet.”
The voiceover continues, asking how many different ways Aussies ‘do Christmas’ before a child’s voice pierces the night with the cry: “It’s Christmas, Mummy wake up”.
The camera then cuts to reveal actor Cate Blanchett rolling over in bed to proclaim sleepily: “Well, I guess that’s how we do it.”
The ad then ends with the tagline: “One name: Endless possibilities”.
Westfield credits:
- Managing Director: Fleur Marks / Sibling
- General Manager: Belinda Wearne / Sibling
- Creative Director: Penny Buck / Sibling
- PR Director: Allison Larkin / Sibling
- Media Director: Brett Carson / Sibling
- Strategist: Matt Bowden / Sibling
- Senior Art Directors: Annabelle Gaspar / Jennie Ko / Sibling
- Head of Production: Abby Hunt / Sibling
- Producer: Emily Fitzpatrick / Sibling
- Head of Studio: Grant Hendren / Sibling
David Jones credits:
- Agency: TBWA
- Executive Creative Director: Gary Maccreadie
- Creative Director: Craig Brooks
- Senior Writer: Cameron Dowsett
- Senior Art Director: Mark Tallis
- Group Business Director: Marnie Darren
- Senior Account Director: Colleen Scerri
- Producer: Simone O’Connor
- Executive Planning Director: Hristos Varouhas
- Planning Director: Jonathon Deves
- Production Company: Finch
- Director: Nick Ball
- Executive Producer: Rob Galuzzo
- Producer: Julianne Shelton
- DOP: Lachlan Milne
- Production Designer: Neville Stevenson
- Post Production: The Butchery
- Executive Producer: Amelia Babos
- Visual Editor: Jack Hutchings
- Visual Effects: Blockhead
- Senior Producer: James Eivers
- Effects Supervisor: Stefan Coory
- Grade: Trish Cahill
- Sound Design & SFX: Sonar
- Audio Director: Wes Chew
- Engineer: Timothy Bridge
- Producer: Sophie Haydon, Anwyn Watkins
- Music Production: Smith & Western
- Executive Producer: Dan Higson
- Composers: Ant Smith, Nick West
- Original Song by Slade
- ‘Merry Xmas Everybody’
- Published by Sony ATV
- Music Supervision: Trailer Media
- Anton Trailer
topics
Advertising
Angie Hong
Campaign
Cate Blanchett
Christmas
David Jones
Lesley Crawford
Marketing
Patti Newton
Sibling
TBWA
Westfield
