MyState Bank appoints Neville Anitelea to strengthen customer delivery and broker capabilities

Tasmanian financial institution MyState has appointed Neville Anitelea to the role of senior manager, marketing and communications – partnerships, in a play to strengthen its customer delivery and broker partnership capabilities.

Anitelea joins MyState after most recently being in the role of general manager for marketing at Motor Traders’ Association of NSW, having a total of 25 years of industry experience.

In his new role he will be working on developing MyState Bank’s existing relationship with industry partners, particularly in the broker division, this including supporting MyState Bank’s core pillar of creating value and meaning for customers and the broker community.

Neville Anitelea

Anitelea commented on his appointment, stating that is he looking forward to being part of MyState’s continued growth and community relationships.

“I’m very excited to be joining MyState Bank at this time of its development, with such a driven and talented team around me.

“As I move forward, my focus will be on listening to the voices of those in the broker community, identifying channels of engagement and creating compelling initiatives that reflect our community needs,” Anitelea continued.

With the appointment, general manager for banking, Huw Bough said that the MyState is looking to increase its presence beyond Tasmania into mainland Australia, in particular across the eastern coast.

“We are thrilled to have Nifty (Neville) join the MyState team as we accelerate our growth strategy within the broker channel,” said Bough.

“As we embark on this next chapter of growth we recognise that the strength of our customer experience, brand and delivery of quality customer driven activities to our broker channels will be key factors in our success”.

Anitelea’s other experience includes 11 years as national manager of marketing and communications at Westpac, for both the Consumer Mortgage and Business Broker Distributions Divisions, as well as Westpac’s Broker Academy.

He has also held roles of group brand account director at WPP AUNZ, manager of brand and campaigns at Pepper Homeloans and director of brand strategy and development at Enero Group.

Bough continued: “Neville brings an extraordinary breath of experience to our business and broker channel, with a deep understanding and appreciation for customer delivery and stakeholder engagement”.

Last week, MyState appointed CHE Proximity as its lead media agency, the bank saying that its partnership with CHEP will help drive “an evolution of the business to focus on digitisation and a better customer experience”, while also maintaining its “bricks and mortar human touch”.

MyState was contacted regarding further details on the growth plans, however declined to provide further detail.


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