NAB Trade celebrates ‘private success moments’
Whybin TBWA has created a follow-up campaign for NAB Trade’s Don’t Trade Like It’s The 90s campaign, this time focussing on “private success moments.”
The campaign features the creative line “Information Breed Success” and features people mid-celebration, jumping in the air, fist pumping and shooting “invisible pistols.”
While the previous campaign, which was released late last year, focussed on the introduction of NAB Trade this campaign focusses on explaining what NAB Trade is and the services it provides.
The campaign in running across print, outdoor and online with some PR activations planned for the coming months.
Ouch, what is up with the cringeworthy characters in the photography? With those images, the headlines could have just read “NAB Trade. For tools.”
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I think that’s the point nabbed…
Pretty funny for stock trading, although most of the nab tone is quite quirky.
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I think it’s pretty damn funny. The characters are meant to be cheesy, as their 1990’s counterparts from the first installment of the campaign
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I thought that might be a conflict with ANZ and Rabo and MLC?
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feels a bit like the TAB ads. I guess both deal with gambling in different ways
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Nup, @nabbed is right – squirmful and therefore no appeal – but maybe the insight is actually that Nab traders are Knobs
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What is going on in the industry?
This is a shocker. The points above about the characters are spot on but I suggest their is another flaw.
They overstate the moments of “private success moments”.
And what is private about the moments depicted. They are overtly public gestures.
I would think that the quietness of these private moments might have provided a key insight … so, understated would be the way I would have gone.
And the tagline … nope … information does not breed success. Wisdom does. Information, in a modern context, can be the enemy of success.
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These ads successfully poke fun at the alpha-finance guy stereotype, but in a way that will still appeal to them. Making them understated would completely miss the point of the type of people they’re referencing.
What’s going on in this industry can be directly traced back to people like yourself, who believe themselves to be a great deal smarter than they actually are.
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Great set of ads. Nice bit of fun and they show a very good understanding of their target market.
The quirkiness/fun element is belied by the information breeds success tagline. Investing (and economics) is about making the best call you can with as much information as you can collate. If you have perfect knowledge, you’ll make the right call every time. Investors know this. The celebration captures that moment of triumph (whether an internal or external manifestation) when you realise you made the right call.
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look up the term Booya! item 4 on http://www.urbandictionary.com and I think you will find it puts a different perspective on this ridiculous series of ads.
Someone obviously didn’t do their research!
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