Naked founder John Harlow joins The Brand Agency as director of comms planning

Tim Burrowes

March 12, 2012 8:30

WA can now boast of being home to two of the world’s biggest names in planning thinking after The Brand Agency announced this evening that John Harlow has joined as director of communications planning.

Harlow – along with Will Colin and Jon Wilkins – founded Naked Communications in London. The agency went on to become a global brand which they eventually sold to Photon Group for $36.7m.

The Brand Agency’s MD Steve Harris said: “John’s reputation precedes him. He’s credited with having helped to change the global media planning landscape.”

Harlow has family connections with WA.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

beezlebub 13 Mar 12

good on Naked and John Harlow but it beggars belief to little old clients like me that independent ‘communications planning’ was regarded as revolutionary and terribly clever

it can only be regarded as such in a structurally conflicted industry where the client’s interests aren’t paramount

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