Naked to deliver Brancott Estate Rugby World Cup social media campaign

A year after rebranding New Zealand’s Montana wine as Brancott Estate, the company has briefed naked Communications to deliver a global social media campaign to tie in with the Rugby World Cup.  

The announcement:

Following a thorough pitch process involving a number of agencies, Brancott Estate has appointed Naked Communications to deliver the global Social Media campaign for Brancott Estate’s sponsorship of RWC 2011.

Quentin Job, International Marketing Director for Brancott Estate notes, “Brancott Estate owes much to the curiosity shown by its winemakers, first evidenced when we created the original Marlborough Sauvignon Blanc. We continue to look for ways to progress, and as such feel Naked Communications is best placed to help us deliver on a unified global social PR campaign for our RWC 2011 sponsorship.”

“They developed an innovative global social PR platform that will provide Brancott Estate with relevant and engaging content to drive word-of-mouth and awareness around our RWC 2011 sponsorship.”

Louise Pogmore, Expression Director at Naked Communications, added: “We’re delighted to be working with Brancott Estate. Naked brought together a cross-disciplinary team from brand strategy, insights, ideas, and communications strategy which resulted in a holistic solution for Brancott Estate as opposed to a more traditional linear approach.”

The campaign is due to launch in New Zealand and Australia in July 2011.

Source: Naked Communications press release