Naked wins Blackmores
Strategy agency Naked has won the media strategy account of Blackmores.
The announcement:
Naked has been appointed as Blackmores’ lead communications agency in Australia following a competitive pitch.
The appointment, effective immediately, will see Naked working closely with Australia’s leading vitamin and supplements brand and its agency partners, across a diverse mix of programs and products.
Valerie Moreno, Head of Marketing Australia, Blackmores, said: “Naked has a deep understanding of the complex media landscape we are operating in and this is one of the key things we were looking for in an agency partner. We were impressed with their performance throughout the pitch process and look forward to welcoming them into the Blackmores family.”
Mike Wilson, Chairman of Naked Australia and New Zealand, said: “Blackmores has a heritage that a lot of other brands dream of. Being one of Australia’s most iconic and trusted names makes the opportunity to work with them and their agency partners an exciting one. We can’t wait to get going.”
MEC will be Blackmores media buying agency working with Naked on all campaigns.
Source: press release
