Natalie Edgar appointed channel manager for SBS and SBS Viceland

SBS has announced the appointment of Natalie Edgar as channel manager, SBS and SBS Viceland.

Edgar joins from the ABC, where she has held the role of channel manager for ABC TV since 2016. In her new role, Edgar will oversee all programming for both SBS and SBS Viceland, leading the execution of program and scheduling strategy.

Edgar has more than 20 years experience in the television industry.

Natalie Edgar, SBS’s new channel manager

Regarding her appointment, Edgar said: “As a second generation Australian, I grew up with SBS in our home. I have seen firsthand how important SBS’s role in connecting all Australians plays out, and I’m so excited for the opportunity to work with such an engaged and exceptional team who champion diversity and inclusion through compelling, inspiring and entertaining content, every day”.

As channel manager at the ABC, Edgar oversaw programming across a number of channels, including ABC TV, ABC News, ABC Australia and the recently rebranded ABC TV Plus.

Edgar has also worked as director of television, Australia and New Zealand for BBC Worldwide, as well as positions at Discovery, Turner and TV1.

Peter Andrews, head of network programming at SBS, said: “We’re thrilled to welcome someone of Natalie’s calibre and vast experience to this important role at the heart of our network. Natalie will play a leading role in setting the strategic direction for our SBS and SBS Viceland channels, overseeing the delivery of a truly distinctive content offering that is uniquely SBS. We’re excited by her drive for innovation along with her shared passion for SBS’ purpose.”

In March, SBS announced the biggest commission in the broadcaster’s history, ordering 200 episodes of cooking show The Cook Up, starring former Masterchef contestant Adam Liaw.

In the role of channel manager, Edgar will report to and work closely with Andrews, and play a key leadership role in SBS’s Television and Online Content Division. Edgar commences the role on 14 June.


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