National Heart Foundation adds to its senior marketing ranks

The National Heart Foundation has added Bernie Hallam and Troy Muir to its senior marketing team.

Muir and Hallam’s appointments follow the National Heart Foundation appointing appointing Host/Havas and One Green Bean to creative and PR accounts last September.

Bernie Hallam joins the National Heart Foundation from Nestlé

National Heart Foundation CMO, Chris Taylor, announced Hallam has joined the organisation as director of marketing Insights while Muir takes the role of director of digital & direct channels.

“Between them, Bernie and Troy have more than 25 years’ experience as accomplished marketing strategists,” Taylor said.

“They are outstanding choices to help lead the Heart Foundation’s marketing as we look to build a consolidated marketing strategy for the organisation and lead the fight toward an Australia free of heart disease.”

Hallam and Muir’s appointments are part of Taylor’s aim of carving out a consolidated marketing strategy for the Heart Foundation and developing a single marketing function for the national body.

“Since I began at the Heart Foundation, I’ve been developing a high performing, commercially focused marketing team to meet the objectives of our three-year ‘One Heart’ strategic plan,” Taylor said.

“Bernie and Troy together with an expanded team of marketing professionals will assist in driving the organisation to become more customer focused while evolving our digital assets to deliver a data driven, connected and personalised customer experience.”

Hallam joins the Heart Foundation from Nestlé, where he led the consumer and marketing insights functions across various parts of the business.

“Joining the Heart Foundation at this critical juncture is a wonderful opportunity to make a difference, not only to the Heart Foundation brand itself, but to the lives of so many Australians,” said Hallam.

“I’m looking forward to delivering crucial insights and intelligence that strengthens our relevance and relationships with everyday Australians.”

Troy Muir will lead the National Heart Foundation’s digital and direct channels

Muir was previously in charge of digital operations at Coles flybys:  “I’m genuinely excited about the opportunity to combine my experience in marketing operations and technology with a brand of such significance and purpose as the Heart Foundation,” he said.

“I’m eager to take this opportunity to build a new foundational capability that enables us to communicate with and involve our donors, supporters and community in a personalised way.”

Taylor concluded: “I’m delighted we’ve been able to attract such high-quality talent as Troy and Bernie who will help to deliver on the brand goals of such an iconic and well-known Australian brand. Not only do they get the chance to work for a brand with a deep purpose, but I’m sure what lays ahead will be a real stepping stone in their careers.

“There has never been a more important time for the Heart Foundation to increase the awareness of heart health in the community. Heart disease is the single biggest killer of Australians, with one Australian dying of heart disease every 30 minutes.”


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