NBCF launches gaming and streaming based fundraising campaign

The National Breast Cancer Foundation (NBCF) has launched the Game On Breast Cancer campaign to raise funds for breast cancer via Play Media.

The campaign invites gamers to participate by either playing their favourite games, streaming on Twitch or YouTube, or watching others play games.

Part of the campaign involves five digital avatars named the Zero Hero Elite, each representing a different strength of the NBCF community.