Wavemaker expands search strategy team with director appointment

July 20, 2021 4:00

GroupM ‘s media agency Wavemaker has appointed Katherine Williams as its search director responsible for SEM product and leading the specialist team. The role reports to national head of search and e-commerce, Jake Whitten.

Williams recently returned after five years in New York where she held roles at Initiative, Hearts & Science and Resolution implementing cross platform strategies in search, social, e-commerce and programmatic.

Katherine Williams, Wavermaker’s new search director

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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