Wavemaker expands search strategy team with director appointment
GroupM ‘s media agency Wavemaker has appointed Katherine Williams as its search director responsible for SEM product and leading the specialist team. The role reports to national head of search and e-commerce, Jake Whitten.
Williams recently returned after five years in New York where she held roles at Initiative, Hearts & Science and Resolution implementing cross platform strategies in search, social, e-commerce and programmatic.
Katherine Williams, Wavermaker’s new search director
Williams has a wide range of experience across search, social, e-commerce and programmatic. She has worked across multiple categories and some of the largest global and Australian advertiser brands including SAP, P&G, Merck, Revlon, Mazda and Target.
James Hier, Wavemaker’s chief growth and product officer, said of the hire: “With more than a decade of experience in search, in global roles across Australia, the UK and US, Katherine is a leading talent in performance marketing and a great new addition to our growing digital team at Wavemaker.
“Her passion is combining digital marketing with analytics to shape business growth which aligns perfectly with Wavemaker’s purpose of provoking growth for our clients. We’re thrilled to have her on board.”
Williams said of her new role: “With Search capabilities at its core, I truly believe Wavemaker is perfectly positioned to deliver brilliant work for our clients. I’m confident my well-rounded experience will give a 360 degree point of view that keeps all the dots connected across Wavemaker’s one search approach. Above all else, I’m excited to be working alongside such smart and genuinely nice people.”
Wavemaker is part of GroupM, the investment arm of WPP AUNZ.
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GroupM
GroupM Australia
Katherine Williams
search director
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