Negative growth for Apple in latest InMobi insights report
Mobile engagement company InMobi has released its latest Australia Mobile Insights report.
The announcement:
For the first time, Apple has recorded negative growth, dropping 0.4% in impressions on the
InMobi network over the last three months.The news comes as speculation surrounds the Apple brand with the latest product launch of
the iPhone 5 failing to meet expectations last month.Conversely, Android continues to go from strength to strength now claiming an impressive
28% of the total share of OS impressions, an increase of 2.7% from the previous quarter.The data, captured on the InMobi network from July to September 2012, paints a revealing
picture of Australia’s shifting media landscape.As an overall percentage, Smartphones market share decreased too, dropping 4.2% in
impressions due to the increase in tablets and other connected devices grew 4.2%, pushing
tablets’ total device share to almost 20%.Data pulled from Australia’s top ranking handsets also reveals the Apple iPhone and the
Apple iPod both dropped in favour over the last three months.Other insights revealed in the report show almost three quarters of mobile ad impressions
come from mobile apps these days, compared to 28% from mobile websites.Francisco Cordero, GM and Regional Director of InMobi Australia and New Zealand,
said:“Australia is a highly saturated market with six million more mobile phones than people so
it’s not wholly surprising to see smartphone penetration dip this quarter after a period of such
aggressive growth.As we predicted when this report came out last quarter, tablets are continuing to dominate
the device space, growing in popularity as smartphones decline. This is surely only set tocontinue with the long-awaited launch of the new iPad Mini last week.
Although Apple is undoubtedly still a force to be reckoned with, our data reflects the current
mood of the industry and suggests the tide may be turning. One possible reason for this may
have been the release of the iPhone 5 with many Apple users holding off for the latest model.
Our Q4 data will confirm whether this has been the case.”Download the latest InMobi Mobile Insights Reports under the Network Data section of the InMobi Research page: http://www.inmobi.com/insights/network-research/
Follow us on Twitter to keep up to date with InMobi insights at @InMobi_au.
Network research Australia
Source: InMobi press release
“negative growth”
?? :/
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Isn’t it wonderful how data can be manipulated, and how language can be used to skew opinions?
Apple – “negative … failing to meet expectations”
Android – “strength-to-strength … impressive”
Data:
Apple’s share of impressions – 64.3%
Android’s share of impressions – 28%
These guys should be in politics.
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