New creative agency DO launches

A new Sydney-based creative agency DO has officially launched into the market.

Founded by the former group managing director of Y&R Sydney Andrew Dowling, former creative director of Iris Worldwide Amsterdam Tom Ormes and the founder of The Local in Singapore Kirsten Ackland, the agency has two founding clients Australian Ethical Investment and Babbel.

Andrew Dowling, Kirsten Ackland, Tom Ormes, Laila Selener, Alex Selvarajah, Tricia Tan, Ashleigh Manion and Aideen McDonald.

DO’s offerings include creative, strategy and production giving clients the opportunity to advertise in what the agency terms “the new Australia”.

“A New Australia needs a new kind of agency. It’s about diverse opinions, not just diversity. A New Australia has a broad perspective and confidence, it has a voice. One that, fortunately, extends beyond the ‘comments’ section!’,” Ackland said.

The agency currently has eight employees: Andrew Dowling, MD and founder, Kirsten Ackland founder and creative director, Laila Selener senior digital manager, Alex Selvarajah account executive, Tricia Tan digital producer, Ashleigh Manion consumer PR and Aideen McDonald corporate and government PR.

Dowling said the new agency believes in “insightful thinking” and “powerful ideas” rather than than method of delivery.

“In today’s world, there’s no longer a distinction between ‘online’ and ‘offline’, it’s just not how people live. We believe insightful thinking and powerful ideas, developed by open- minded people are what makes the biggest difference, not the channel or method of delivery. It’s simple, but we believe it works.”

Ormes added DO is more than a name rather a way of thinking.

“The creating, the ‘doing’ of ideas, is what it’s all about. Not the talking, the trophies, the bullshit…who cares? Ultimately, success for us and for our clients is all in the doing. It’s what we believe really matters.”


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