Marketing Matters show to launch on Sky News Business
Sky News Business has launched Marketing Matters, a new show aimed at helping small-medium business owners discover ways to grow their business.
The ten-part show will be hosted by media commentator and marketing expert, Peter Applebaum.
Applebaum is the founder of Tick Yes, a digital and social media marketing agency in Sydney.
According to the show’s producers, Marketing Matters’ demographic includes the “2.2 million small-medium businesses (SMEs) in Australia that are looking for smarter and better ways to grow a profitable business using practical marketing tools and techniques.”
The show is to be sponsored by Yellow, American Express, Optus, Qantas Business Rewards and Pureprofile.
Kylie Merritt, commercial director, Sky News said: “Marketing Matters is an exciting opportunity for Sky News Business to partner with industry leaders and provide our audience with actionable ideas.”
The show will air Thursdays 7.30pm AEDT from February 1 on Sky News Business.
Finally a show that takes into account my small business needs in an interesting way. Loved the Coco & Lucas business giving some inspiration for all of us to punch about our weight. Well done! Will certainly watch the show…
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Congrats Peter.
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