Morning Update: Covergirl campaign rallying cry for female empowerment; Jennifer Lawrence’s Dior ad: photoshopped mess?
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=KmmGClZb8Mg
AdWeek: Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl’s ‘Girls Can’ Campaign
“Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments.
CoverGirl’s “#GirlsCan” spot, by Grey in New York, brings together some of today’s most influential women. And instead of simply celebrating their beauty, the Procter & Gamble brand creates a candid and compelling rallying cry for female empowerment.”
The Guardian: Rebekah Brooks ‘unaware of Milly Dowler hacking until nine years later’
“Rebekah Brooks was not aware that Milly Dowler’s phone had been hacked until nine years after the event, the Old Bailey has heard.
The former News of the World editor also told the court she did not know phone hacking was illegal until 2006 and conceded that she might have sanctioned it had there been justification, such as an investigation into paedophiles.
However, she said this was a “hypothetical” and she never did sanction any voicemail hacking.”
https://www.youtube.com/watch?v=ucz3JpvDQjk
The New York Times: With ‘Drone to Home’ Service, Netflix Uses Satire Against Amazon
“Netflix on Tuesday released a satirical video promising “Drone to Home” delivery of DVDs to customers, taking an obvious swipe at Amazon’s plan to deliver items to consumers via small octocopters, a.k.a. drones.”
The Guardian: TV ad for weekly newspapers tells readers ‘we’re with you all the way’
“Ray Tindle is an indefatigable champion of weekly newspapers in their newsprint format. To that end he has sponsored the promotional TV advert above.
It is designed “to reinforce awareness of the involvement local weekly newspapers in the wellbeing of their communities and the role that they play as a focal point of community life.””
Mashable: Your Twitter Search, Now Served With a Side of Ads
“Twitter is getting into the search advertising business — sort of.
Promoted accounts will now begin to appear at the top of Twitter’s search, providing a new selling point for the company’s primary marketing opportunity.”
Mumbrella Asia: Media Literacy Council urgers Singaporeans ‘online words hurt just as much offline’
“A campaign is running in Singapore to combat the rise in bullying and hate speech on the internet in the citystate.
The initiative, driven online by Singapore’s Media Literacy Council and supported by the Media Development Authority, comes soon after foreign banker Anton Casey fled the country after receiving death threats online for a Facebook post he made about people who use public transport.”
The Guardian: Pancreatic cancer charity’s ad could face investigation after 118 complaints
“A controversial advert by a pancreatic cancer charity that showed patients wishing they had less a deadly form of the disease could face an investigation after receiving more than 100 complaints.
The Advertising Standards Authority will decide later this week whether to launch an investigation into Pancreatic Cancer Action’s campaign after criticism that it is in bad taste. “
AdWeek: Jennifer Lawrence’s New Dior Ads: Totally Gorgeous, or a Photoshopped Mess?
You might think that Dior, after paying Jennifer Lawrence a lot of money to be an endorser, would want the woman in its new ad to look pretty obviously like Jennifer Lawrence. But not everyone is convinced she does.
The print ad above, featuring the actress, is drawing praise, but also some criticism for excessive Photoshopping. It’s not on the usual social-ethical grounds but because, as Emily Leaman over at Philly Magazine suggests, the ad looks more like a “pre-pubescent 12-year-old boy than the strong, broad-shouldered, post-pubscent Jennifer Lawrence we know in movies like Silver Linings Playbook and The Hunger Games.”
Journalism.co.uk: BBC content ‘most shared’ on Twitter by UK users in January
“The BBC has topped a list of news outlets based on the sharing of content across Twitter by UK users, including UK news outlets themselves, in January.
Content from the BBC’s network of sites was shared on Twitter 4.2 million times from 1 January to 31 January, followed by the Guardian with 2.4 million shares and The Telegraph with 900,000 shares.”
AdWeek: Small Agency’s Devious Recruiting Ads Invite You to Apply to Droga500 and MMMMother
“Droga5 is great and all, but it stands to reason, mathematically, that Droga500 would be one hundred times as awesome.
Nail, a small agency in Providence, R.I., invokes the hallowed names of Droga, Mother and Goodby, Silverstein & Partners in a series of cheeky new recruitment ads that acknowledge the greatness of those agencies—and then invite you to apply to better versions of them.”
https://www.youtube.com/watch?v=jxVcgDMBU94
AdWeek: The World’s Weirdest Supermarket Ad Is Both Super Cool and Super Crazy
“This wonderfully warped three-minute music-video commercial for Germany’s Edeka supermarket chain certainly lives up to its title, “Supergeil,” which can mean both “super cool” and “super sexy” (or “horny”) in German.
Paunchy middle-aged crooner Friedrich Liechtenstein bathes in milk and cereal, boogies in the aisles, fondles sausages, cavorts with a dude dressed like a battery and reels off naughty double entendres to a techno beat. At one point, he rhymes “muschi” (German for “cat,” or “pussy”) with “sushi,” while a woman slurps raw fish nearby. (“Supergeil” does not translate to “super classy,” after all.)”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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