New Zealand hopes to melt Aussie hearts with ‘Inspired by Wellington’ Gelato Messina flavour
Tourism New Zealand is aiming straight at Australia’s sweet spot, co-opting award winning Sydney Gelato company Messina to develop a New Zealand flavour to promote the destination.
The new new campaign by Whybin\TBWA Sydney focuses on the idea of ‘Inspired by Wellington’, and is the first of a three part series to promote the NZ capital, Wairarapa and Marlborough.
https://www.youtube.com/watch?v=JgpylYRXKDY
Love the way she says “we’ve got a huge array of restaurants and baaaaaaas”.
Choice bro! 😉 Is this flavour available in Melbourne? Specifically the Fitzroy store?
Hasn’t every brand on the world had their own Messina flavour?
How is this news?
Our company has done two flavours for product launches in the past year, and our marketers haven’t had a new idea since the iPod
New Zealand? Provincial suburb of Sydney Bro.