Newcastle Greater Mutual brands appoint lead creative partners

April 10, 2025 10:20

It’s Friday has won a competitive pitch for Newcastle Greater Mutual’s (NGM) Greater Bank’s creative account, while Enigma has been reappointed by its stablemate Newcastle Permanent.

It’s Friday will create a new brand platform and vision for the challenger brand.

It marks the first major new business win for the independent agency in some time. According to its website, its client roster currently includes Sydney Water, Suntory Boss Coffee, Colonial First State, and Elmo Software, with work “coming soon” for Sydney Beer and Manly Spirits Co.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.