News utilises Tapit technology in new campaign

Online news platform has utilised Tapit technology to create interactive billboard advertisements in a new campaign promoting its digital distribution.

Tapit panels allow consumers to click through to the news category of their choice.

Tapit technology allows consumers to click through to the news category of their choice

The campaign, created by Bohemia Group, will promote’s new partnerships with digital streaming giants Spotify and Pandora, allowing it to stream news bulletins through the platforms on weekday afternoons.

A prominent feature of the campaign are the digital billboards and street furniture panels, which will be equipped to display real-time breaking news through RSS feeds and Tapit technology, which will allow the public to access content street furniture

Julian Delany, chief digital officer of NewsLifeMedia and managing director of, said: “ leads the market for digital news in Australia. We launched a very successful consumer campaign with Bohemia last year and really wanted to build on it by using innovative ways to extend our newsroom to consumers.

“Our positioning is to deliver ‘the news in colour’ and this remains true to what our entire team seeks to deliver, minute-by-minute, and day-by-day. Reinforcement of this positioning to consumers is an important part of our growth strategy along with the digital innovation we’re using to bring the campaign to life.”

CEO of Bohemia Group, Brett Dawson, said: “We are really excited to evolve this campaign to deliver the news in a colourful way and remove the friction between online and offline through the use of innovative technology. It’s a great partnership with, delivering great results.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.