News.com.au utilises Tapit technology in new campaign

Online news platform news.com.au has utilised Tapit technology to create interactive billboard advertisements in a new campaign promoting its digital distribution.

Tapit technology allows consumers to click through to the news category of their choice

The campaign, created by Bohemia Group, will promote news.com.au’s new partnerships with digital streaming giants Spotify and Pandora, allowing it to stream news bulletins through the platforms on weekday afternoons.

A prominent feature of the campaign are the digital billboards and street furniture panels, which will be equipped to display real-time breaking news through RSS feeds and Tapit technology, which will allow the public to access news.com.au content directly.