Mumbrella360 conference and Masterclasses programs revealed

The draft program for Mumbrella360’s conference and Masterclasses program has today been published.

Now in its sixth year, Mumbrella360 will once again take place at the Hilton Hotel in Sydney with next month’s program featuring the strongest line-up yet of international presenters.

After an appointment-based networking afternoon on Tuesday June 7, the two-day conference on June 8 and 9 will feature more than 100 speakers from the USA, Singapore, the UK and Australia.

This year sees the conference opening each day with international keynotes before splitting into four stages and the Masterclass theatre.

The Wednesday June 8 program includes the Research Revelations Stage. During the conference, a total of six sessions will be dedicated to exclusively unveiling new research. This will include:

• The findings of a new white paper into “dark social” on the implications for brands of sharing that goes on in channels that cannot be easily measured and monitored
• The results of Mumbrella’s extensive survey into the current state of mind of Australia’s communications industry;
• The results of in-depth research by Ipsos into Australia’s most influential brands;
• The psychology of fandom;
• The impact of video advertising across all screens;
• The results of the Encore Score study into Australia’s most popular celebrities and influencers;

Further research being shared for the first time with an Australian audience includes the results of IBM’s global study into the challenges facing CMOs around the world in 2016, what Gen Z thinks of brands, and World Advertising Research Centre’s study of the secrets of success behind the world’s 100 most effective marketing campaigns.

Qantas Loyalty CMO Jo Boundy will speak about brand authenticity

The Digital Futures Stage will cover topics including adblocking, messaging-based brand interactions, data-driven marketing, VR and radio in the digital world.

The Brand Innovation Stage will cover topics including case studies in how American Express drives more revenue through data, record-breaking attempts as a PR strategy, how to collaborate with start-ups, how to pitch branded content ideas to TV networks and how to find brand purpose.

And the Media Next Stage features Quartz global executive Joy Robins, vice global executive Erik Lavoie, and Quantium’s analytics expert Sam Stark’s insights into purchase behaviour.

Masterclasses on Wednesday June 8 cover topics including how to create powerful speeches and presentations, B2B business development, content marketing, brand safety, mobile engagement, how to make a brand iconic, and understanding entrepreneurial consumers.

The conference program for Thursday June 9 sees the Leadership Stage, New Thinking Stage, People Stage and Virtuoso Stage.

The New Thinking Stage will feature the marketing bosses of some of Australia’s most famous brands discussing the challenge of staying on top, a panel on the implications of artificial intelligence and what it means for marketing by algorithm, insights into how to work more meaningfully, and a session on how to tie marketing metrics to business outcomes.

As Mumbrella has previously reported, the People Stage will tackle the key diversity issues faced by the industry.

And the Virtuoso Stage includes a high-calibre panel on brand authenticity, featuring: Twitter global music chair Jennie Sager; Qantas Loyalty CMO Jo Boundy; One Green Bean’s Matt Kendall; Nuffnang boss Felicity Grey, and Gritty Pretty founder Eleanor Pendleton. It will be followed by a coaching session from NIDA on pitching skills and a case study on Brownes Dairy’s challenge in the dairy aisle.

The Virtuoso Stage will also see sessions on what marketers can do to help their CEOs, how to succeed at marketing when budgets are being cut and the science of what the brain does during the buying process.

The Leadership Stage includes a session featuring You Am I lead singer Tim Rogers discussing how to create enduring creative collaborations, and live challenge panel Stump The Strategist.

Meanwhile, the Masterclass program for Thursday June 9 includes sessions on Snapchat for marketers, how to work with review sites, crowdsourcing brand ideas, Jules Lund on word-of-mouth marketing, optimising video ads, search marketing and media attribution.

Tickets are available at the Mumbrella360 website.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics conference Mumbrella360

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