News Corp relaunches Mosman Daily and North Shore Times as lifestyle-focused magazines

News Corp is relaunching its local mastheads, Mosman Daily and North Shore Times, with a magazine style, lifestyle-led format.

The publications, which were previously glossy news-led publications, will now be presented as magazine editions with a lifestyle and retail focus, running with the tagline ‘Local life and luxury on your doorstep.’

The relaunched publications are now part of The News Prestige Network, which brings together News Corp’s premium products under one banner for advertising and marketing purposes.

As part of the relaunch, The Mosman Daily and North Shore Times will expand real estate coverage with articles covering  the ins and outs of the real estate market, auction results, sneak peaks into properties, home furnishing and interviews with local ‘identities and their homes.’

Each edition will also include ‘five of the best’, which will explore different ‘secret’ locations.

There will also be expanded food and drink sections, with restaurant, pub and bar reviews.

Kathy Lipari, editor in chief of NewsLocal, said the new editions will include lifestyle contributors, including celebrity landscape designer, Charlie Arbone, and Australian stylist, interior designer and Lifestyle Channel host, Juliet Love.

 “In an expanded food and drink section we’ll review all the local restaurants, pubs and bars and what’s on in the arts. We’ll cover stories on all the movers and shakers while celebrating everything wonderful about living in the upper and lower north shore,” Lipari added.

Both launches will include significant marketing investment across out of home, social, press and sampling.

The re-launch branding and advertising opportunities include front and back cover six-page, glossy gatefolds and an eight-page glossy gatefold in the centre spread of Real Estate.

Michael Wilkins, managing director NSW of News Corp Australia, said the changes followed audience data analysis and demographic research.

“Knowing where locals like to eat, where they prefer to shop, how they like to live, what they spend their money on and where they choose to travel informed our decision on what to present in their new and refined, glossy magazine-style newspapers,” Wilkins said.

News Corp’s Prestige and lifestyle director, Nick Smith, said the two community mastheads reached “the most affluent audiences in Australia.”

“This is an incredible and integral offering of the newly launched News Prestige Network, where we can now provide high reach of the right audience through digital, or we can effectively geo-target prestige audiences at a community or even street level.

“As part of the News Prestige Network, the Mosman Daily and North Shore Times provide fantastic cut-through for advertisers opening a new store, dealership or branch in an affluent area or can garner grassroots support for campaigns, be they retail or brand focussed,” Smith said.

Mosman Daily launched this week, coinciding with the 100 year anniversary  of the publication. It was due to be launched with locals and members of parliament, including Tony Abbott, former Prime Minster of Australia and Member for Warringah.

North Shore Times will be unveiled on August 17 by the Premier of NSW and member for Willoughby, Gladys Berejiklian.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.