News DNA’s women’s network, Whimn, goes live
To coincide with International Women’s Day, News Corp’s News Digital Networks Australia (News DNA) has officially launched its women’s content platform, the With Her In Mind Network (whimn.com.au).
The platform will leverage off the audience base of existing News Corp platforms including news.com.au, kidspot.com.au, taste.com.au and vogue.com.au, which, according to News DNA boast a unique audience of 7.4 million.
Nicole Sheffield, News DNA’s managing director, said she was confident the launch would be a success based on News DNA’s unparalleled connection with Australian women and its strong track record with content platforms.
I feel like media agencies need to do more to promote diversity. The 10 strong female strategy team in my agency (out of a team of 10 people) just isn’t good enough in this day and age….so lets jump up and down about diversity when in reality the opposite is true
Has anyone else noticed the giant ‘HIM’ smack bang in the middle of the network name? Oh the irony…
“the online content piece features AFL star Laura Bailey ” who??? So everyone that plays ‘awful’ is a star even thou the only people that have hear of them is there family?