News Limited kicks Herald Sun paywall campaign up a gear
News Limited’s campaign for the Herald Sun’s digital paywall enters a new intensive phase this week to tie in with the beginning of AFL season in Victoria.
Targeting all Victorians aged 24-49, the campaign began with two weeks of cross media promotion via print, social media, PR, search and outdoor.
The Herald Sun has published an eight-page uncut super poster promoting the the 2012 AFL fixture with the tagline “See the whole season unfold”.
Fifteen and 30 second versions of the TVC will air on FTA and digital TV from Thursday onwards.
Not sure what other people’s stance is, but I haven’t logged on to http://www.heraldsun.com.au since they introduced their paywall (even though it’s free). I used to visit 5- 10 times per day.
Footy is all they’ve got – their only chance of getting people to pay for digital content. Who seriously is going to pay for their brand of ‘news’ and crime crap?
Sure some people will pay but there’s so many options to not pay I still wonder if the HS’s content is ‘valuable’ enough to pay for. Is HS’s editorial content genuinely tangibly better than other sources, and enough to pay for?
If you don’t want to pay for football content, it’s almost too easy too, just go to:
afl.com.au
become a Telstra customer
become an Optus customer
our own team web page / Android or iPhone/Pad app
theroar.com.au
theage.com.au, foxsports.com.au
yahooseven.com.au
anyone of a dozen forums that discuss it
aggregators of stats for fantasy leagues
I’m the same as Lars. Bugger paywalls.
Good point foooottyy maaaate – especially as AFL Media recently poached one of their editorial architects behind the footy-orientated paywall/digital pass
The Offcial AFL App is free and has the best exclsuive content in the game.