Newspaper awards introduces new digital categories
The 2011 Caxton Awards has introduced four new digital categories to bring the ceremony up to date with the launch of mobile and tablet formats.
The announcement:
For the past 37 years, the Caxton Awards has celebrated the finest creativity in newspaper advertising.
This year, the event will enter an important and exciting new phase with the addition of a suite of new digital award categories, to more accurately represent the total newspaper offering in the digital age.
This year’s Caxton Awards will include four new digital categories for online advertising that has appeared on any newspaper site and property (ie. online, tablet, mobile or apps).
The categories are:
o Standard banners – single or campaign
o Rich media – in page and expanding ads
o Rich media – over the page
o Rich video
Also introduced this year will be a new Best Cross-Platform Newspaper Campaign category, for any campaign that has appeared across at least two newspaper platforms: printed newspapers, newspaper-inserted magazines, tablet, mobile or app.
And in a further development of Award categories, ads in newspaper-inserted magazines may now be entered into product, craft and campaign categories as well.
Caxton Committee Chairman, Rob Belgiovane, said: “The pace of evolution in the newspaper industry in the past few years has been extraordinary, with the emergence of digital platforms completely reshaping conventional newspaper models.
“After a recent review of the Caxton Awards, the Committee has this year introduced these new digital categories to reflect the importance of digital newspaper platforms and to reward the outstanding creative work that we’re now seeing more and more of in the digital newspaper space,” Belgiovane said.
Entries for the 2011 Caxton Awards are open now, and will be open until Friday, August 19.
An entry kit can be obtained by visiting the 2011 Caxton Awards Facebook page at:
www.facebook.com/CaxtonSeminarAndAwards
The 2011 Caxton Seminar and Awards will be held from October 27-29.
More details about the 2011 Caxtons including the venue, this year’s Chairman of Judges, the judging panel, and line-up of guest speakers for the event, will be announced soon.
