Newspaper marketing from beyond the grave
Fair to say that today is a marketing day like no other for News Limited’s freesheet mX newspaper.
The paper’s distributors in Brisbane are dressed as zombies to promote Warner Bros. Movie World’s annual Fright Night.
Meanwhile, the Melbourne edition features Brynne Edelstein with only a copy of the newspaper to protect her modesty to promote her show on Seven.
And they said that newspapers were dead.
mX is the newspaper equivalent of Today Tonight or A Current Affair. Possibly more harmful, if circ figures are higher than ACA’s ratings too.
Very astute marketing to identify the potential audience for this rag – brain dead zombies.
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After a day of work, I do feel a bit like a brain dead zombie. Match made in heaven?
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