W+K creates new Nike campaign featuring athletes who can’t turn back
US creative powerhouse Wieden+Kennedy is behind a new “No Turning Back” campaign for Nike Australia featuring sportspeople giving themselves no choice but take on the challenge they set themselves.
In “Museum”, NRL player James Tedesco deliberately sets off an alarm, puts in his mouthguard and prepares to take on the burly security staff.
“Cliff” features a woman driving out of Sydney. She allows her car to roll off a cliff, leaving her with no choice but to run the 60km home.
That man in the museum (wearing the ‘Teddy’ mouthguard) is James Tedesco.
When did RGA Australia lose the creative to W+K?
So Nike encourages and like to Associate it’s brand to criminal activities and criminals. A great look isn’t it.