Nine Rewards launches Bounty Rewards with Bauer Media
Nine Rewards has launched online rewards program Bounty Rewards with Bauer Media to complement Bauer Media’s Bounty Bag distribution service.
The announcement:
Nine Rewards, in partnership with Bauer Media, has launched Bounty Rewards, an online community rewards program to complement the long running Bounty bag service.
Bounty has a 30 year history of distributing sample bags to millions of expectant and new mums, and the Bounty Rewards program is an extension of this service, allowing mums to become part of an online community and receive specialised content, exclusive offers and market research surveys with the added bonus of earning Bounty Reward Dollars for their participation.
This highly targeted online database of mothers is growing quickly, and offers huge potential for brands wanting to market to or gain research insight into this valuable target market. The online program was developed and implemented by Nine Rewards, who will continue to manage the online database as part of the partnership with Bauer Media.
Nine Rewards General Manager Kelvin Kirk said “This is a database that will only continue to grow, with over 6,000 members in just 3 months, a figure which is increasing every day. It is great to be able work with a database like Bounty Rewards, one that is so highly targeted, and provides such huge potential to brands wanting to gain insight to the valuable target market of expectant and new mothers.”
Bauer Media spokesperson Jo Runciman said, “Since the year 2000, Bounty has delivered over 4 million bags directly into the hands of expectant and new mums, and currently reaches 92% of all mums. Extending the program online was a natural progression for us, and gives our advertisers the ability to provide relevant, timely offers to mothers, while also introducing the ability to conduct market research on members.”
More information on the Bounty Rewards online program can be found at bountyrewards.com.au.
Source: Nine press release.
