Nine’s The Voice slides as Masterchef wins amongst younger viewers

Miranda Ward

May 31, 2016 9:57

Nine’s The Voice saw its audience drop to a new low last night a week after it posted its previous lowest ever figures.

The show did still manage to break the 1m viewer mark, posting a metro audience of 1.144m, down from last week’s metro audience of 1.186m, and it out-rated its reality rivals with Ten’s Masterchef pulling a metro audience of 918,000 at 7.30pm while Seven’s House Rules wasn’t too far behind with an audience of 915,000.

Masterchef was the most-watched program amongst 16-39 year old and 18-49 year old viewers while The Voice was the most-popular show amongst 25-54 year old viewers.

Nine won the the night with an audience share of 22.5%, ahead of Seven which had a share of 17.7%. Ten claimed third place with a share of 14.9% while the ABC had a share of 13.9%.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.