Leo Burnett uses own office window for latest WWF work

Leo Burnett Sydney is using its own offices for its latest selfie-inspired installation work for WWF Australia, a light display with a hidden message about helping the Great Barrier Reef.

The agency is leveraging its office’s close proximity to the Vivid festival in Sydney to create the campaign, which asks people to use their smartphones to unlock a hidden message in the LED display about saving the Great Barrier Reef.leo burnett wwf vivid 2

While the central display board appears empty to the naked eye people using Android smartphones are able to view the message ‘The Reef’s biggest threat is invisible: Help us stop global warming. #FightfortheReef.’

leo burnett great barrier reef wwf vivid

While it is not an official part of Vivid a spokeperson for the agency said it had been created “in consultation” with organisers and gained “full approvals”.

Pete Bosilkovski, CEO, Leo Burnett Sydney, said: “This campaign communicates an important message about the threat to colourful reef-life at a time when our city is, ironically, bathed in a celebration of colour.

“I am exceptionally proud of our team for bringing this campaign to life, from concept creation right through to development and installation. It is an honour to be using our space for such a worthy cause – a true example of the power of innovation and creativity for good.”

Dermot O’Gorman, CEO WWF-Australia, said: “It’s devastating coral bleaching that’s shone a light on the Great Barrier Reef recently – now it’s great to work with Leo’s to shine a different and innovative light on the Reef.

“The Reef can recover – but we have to cut the pollution fuelling global warming, and we need to do it quickly. One selfie at a time, we’ll get the message out there.”

According to the release the carbon emissions from the installations have been offset.


  • Agency: Leo Burnett Sydney
  • Peter Bosilkovski: CEO
  • Jeremy de Villiers: Chief Operating Officer
  • Vince Lagana: ECD
  • Grant McAloon: ECD
  • Ian Broekhuizen: Creative Director
  • Malcolm Caldwell: Creative Director
  • Belinda Drew: Group Business Director
  • Samuel MacDonnell: Business Director
  • Andrew Dengate: Business Manager
  • Katy Denis: PR Director
  • Courtney Rule: PR Director
  • Adrian Jung: Head of Production
  • Laurent Marcus: Executive Producer
  • Chris Summers: Senior Integrated Producer
  • Simon Drake: Production Assistant
  • Keong Seet: Creative Technologist
  • Ben Greenfield: CGI / Designer
  • Andrew Delmas: Dark Matter Productions (Manufacture/Installation)
  • Client: WWF-Australia
  • Yves Calmette WWF-Australia Chief Marketing Officer
  • Phil Freeman WWF-Australia National Manager Communications
  • Kate Rayson WWF-Australia Digital Campaigns and Engagement Manager

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.