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Nissan Patrol rides dirt pile shaped like Beethoven’s Ninth soundwave

Nissan Australia has constructed a 4×4 track to reflect the sound wave of Beethoven’s ninth symphony for the car company’s latest campaign.

The track was constructed in an attempt to show off the Nissan Patrol’s handling and 4×4 capabilities while suggesting a refined quality.

The branded entertainment campaign – Patrol Vs Beethoven – was created by Whybin\TBWA Melbourne.

The mountain of dirt was driven by 4×4 expert and TV personality Pat Callinan in a tuxedo and cowboy hat in a four minute clip on YouTube.

The video has been supported with targeted banner advertising across various websites.

The main video has had nearly 25,000 views in five days.

The campaign also has four product-focused videos on the Nissan Australia YouTube channel which follows control; safety; technology and capability; and a comparison of the petrol and diesel models.

The campaign videos were produced by film company Infinity Squared.

It’s the second campaign in a week for Nissan and Whybin\TBWA Melbourne. Nissan also launched a campaign for Nissan Pulsar with Whybins.

Carat is the media agency on the campaign with PR by Eleven PR.

Credits:
Whybin\TBWA:

  • Executive Creative Director – Paul Reardon
  • Digital Creative Director – Damian Royce
  • Copywriter – Jarrod Lowe
  • Art Director – Mark Jones
  • Agency Producer – Margot Ger
  • Group Account Director – Mike Napolitano
  • Account Director – Matt Chiodo
  • Digital Account Director – Paul Arena

Production Company:

  • Film Company – Infinity Squared
  • Film Director – Dan Reisinger
  • Film Producer – Ainslee Wood
  • Post Production – The Predators and Dave Withers
  • Sound – Nylon and Front of House
  • Sound Design – Simon Lister and Phil Kenihan

Nissan Australia:

  • Executive General Manager Marketing – Peter Clissold
  • General Manager Marketing and Cross Car Line – Cameron Cooper
  • Cross Car Line Brand Manager – David Montgomery
  • Digital and Community Manager – Heath Walker
  • Marketing Communication Specialist – Nancy Del Monaco
  • Community Coordinator – Simon Obler
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