Nissan Patrol rides dirt pile shaped like Beethoven’s Ninth soundwave
Nissan Australia has constructed a 4×4 track to reflect the sound wave of Beethoven’s ninth symphony for the car company’s latest campaign.
The track was constructed in an attempt to show off the Nissan Patrol’s handling and 4×4 capabilities while suggesting a refined quality.
The branded entertainment campaign – Patrol Vs Beethoven – was created by Whybin\TBWA Melbourne.
The mountain of dirt was driven by 4×4 expert and TV personality Pat Callinan in a tuxedo and cowboy hat in a four minute clip on YouTube.
The video has been supported with targeted banner advertising across various websites.
Beethovens Mountain very difficult to make it look a real challenge- I am not sure it succedeed, lets see how many Patrols it sells.
Pretty cool idea, although I would’ve been happy seeing more of the actual 4WD negotiating the mountain and less of the wankers surrounding it.