No cliche bikini shots promises new men’s mag Apollo

Apollo mag logoPlans for Apollo, a new Australian men’s mag to launch early next year, will be announced over the weekend, Mumbrella can reveal.

The Queensland-based magazine – which claims it will steer clear of “cloned bikini shoots”  will go public at this weekend’s Super Grand Prix on the Gold Coast.  

Apollo mag flyerAccording to a mission statement on the Apollo Magazine website:

“Apollo is Australia’s newest and hottest magazine for guys, our mission- to tear up the tired and cliched script for guy’s magazines. Apollo will showcase premium artistic non-nude photographic shoots by award-winning photographer Dominik Muench. In addition, the magazine will feature interviews with celebrities, athletes, actors, musicians and comedians, all with a laidback witty feel, plus film and music reviews, edgey fashion for guys, informative health and lifestyle articles, and stacks more! What WONT you see in Apollo? Forget about endless pages of tired cloned bikini shoots, and a yellow pages of phone-sex ads in the back!”

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