No cliche bikini shots promises new men’s mag Apollo
Plans for Apollo, a new Australian men’s mag to launch early next year, will be announced over the weekend, Mumbrella can reveal.
The Queensland-based magazine – which claims it will steer clear of “cloned bikini shoots” will go public at this weekend’s Super Grand Prix on the Gold Coast.
According to a mission statement on the Apollo Magazine website:
“Apollo is Australia’s newest and hottest magazine for guys, our mission- to tear up the tired and cliched script for guy’s magazines. Apollo will showcase premium artistic non-nude photographic shoots by award-winning photographer Dominik Muench. In addition, the magazine will feature interviews with celebrities, athletes, actors, musicians and comedians, all with a laidback witty feel, plus film and music reviews, edgey fashion for guys, informative health and lifestyle articles, and stacks more! What WONT you see in Apollo? Forget about endless pages of tired cloned bikini shoots, and a yellow pages of phone-sex ads in the back!”
Few clues are given on the site about the ownership of the magazine, although it claims to be independent. The company – Apollo Media Pty is registered in Queensland, as is the Apollo mag web domain. At the time of posting, the magazine had not responded to Mumbrella’s message to the generic email address on the site. Brisbane digital agency e-CBD appears to be behind the site.
The magazine is gearing up for a comprehensive social media presence. It has links to a MySpace page, an as yet inactive YouTube channel and Twitter profile.
On its MySpace page, an image of three team members with beers in hand is labelled “Gus, Dom and Will”.
Despite the promise of steering clear of cliched bikini shots, the magazine does not appear to be positioning itself as an upmarket title. The poll on its home page is “What’s the sexiest vocation?” with the options of nurse, teacher, pole dancer and portaloo technician.
And a main section of the site titled “Sirens of Apollo” features two photo sets of models in underwear. And a further two of women in bikinis.
God spare us, a magazine for that most appalling of species, metrosexuals. Pardon me while I reach for the VB, and Zoo Weekly.
I give it 3 issues.
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One. Trust me.
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“edgey” or edgy.
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Maybe they meant to say “ed-gay”, which could be a new metro way of saying “edgy”…. any linguists out there?
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No girls in bikinis? In a lads mag? Why bother?
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Dunno Trendspotter, it’s got me licked.
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only in QLD
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Ah, an opportunity to go somewhere between Men’s Health, GQ, and RalphHMWeekly – I was hooked at the headline but lost when it turned out to be the same old crap as everyone else. No cliched bikini shots? ‘Oh, we have bikini shots, they’re just not cliched, that’s all.’
Some of us have girlfriends/wives and a respect for the opposite sex – not to mention ourselves – which rules wanting to read a magazine plastered with soft porn. Any mag which offers the otherwise witty content, interesting bits n pieces of guy stuff, and relaxed attitude but minus the trashy, cheap sexuality offered to us by the current crop will do well, I reckon. Give me a title that doesn’t make me feel like I’m denigrating myself as well as women by reading it and I’ll give you my subscription $.
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*should obviously say ‘rules OUT wanting to read a
mag plastered with soft porn’. Freudian slip, perhaps? 😉
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Please. A self indulgent pile of rubbish exhibiting tasteless tarts who would otherwise be serving ice creams or washing cars when not parading the unofficial tents of the indie. No wonder Queenslanders are branded as backward, tasteless bogans.
Obviously the money from Mummy and Daddy’s Gold Coast property deals will be squandered to a bunch of editorial staff who obviously can’t get a leg over any other way. Oh and by the way the award winning photographer needs a few more years at Tafe if you ask me. 😉
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Has anyone involved in the mag had experience on men’s titles?
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you know what? at least they’re having a go. at least they’re getting out there and expressing themselves. who cares if they havent had experience on men’s mags? and who knows? they could end up communicating in a way that touches others!
good on them for giving life a go, i say.
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Another tasteless pile of boring shit and dribble……when will these wankers give up and wake up to reality?? I say DONT BUY THE SHIT……just like picture mag…CRAP!
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