‘This is unlikely to sway them’: Don’t count Kyle & Jackie O out of the Melbourne race yet

Though their start in Melbourne hasn’t been as hot as they would have liked, there is still hope for Kyle & Jackie O.

Despite being the #1 show in Sydney, the KIIS breakfast duo had another disappointing Melbourne outing, posting a 4.0% result – well behind FOX FM’s first place 10.0% share.

However, on a new episode of the Mumbrellacast, Mumbrella publisher and former national director of operations and general manager of 2DayFM and Triple M Sydney and former Macquarie Media CEO, Adam Lang, believes Kyle & Jackie O can turn the underwhelming Melbourne results around, suggesting they still could hit #1 after 12 months in market.

“Look, they are fiercely competitive. And I think again, their ambitions are not just to take on Melbourne as well as Sydney, they’re to go national,” Lang said.

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