Nova to hand marketing budget to the listeners

Merrick_Dools_Ricki-Lee_Love_Money_mumbrellaIn a move that appears to be bad news for Sydney’s outdoor media owners, the $250,000 marketing budget for Nova 969’s Merrick, Dools & Rick-Lee breakfast show is to be handed to the station’s listeners.  

In a move the station describes as “unprecedented”, fans of the show will be asked to pitch ideas via the Nova website. According to the DMG-owned station: “They might change their work voicemail, create a new Merrick, Dools & Ricki-Lee burger and sell it at their local milk bar or turn their car into a rolling ad.”

The Love & Money campaign will begin on June 28.

Update – The campaign also has a key marketing component:


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