Nova’s Kat Frost joins Foxtel Media as Brisbane sales director

Foxtel Media (formerly MCN) has appointed Kat Frost as Brisbane sales director, replacing Kevin Hearn who is exiting the business after 13 years.

Frost joins after holding several leadership roles in the industry, including as Nova Entertainment’s Brisbane sales director.

Frost will begin her new role in December

With over 20 years’ experience in the Brisbane media industry, Frost began her career with Zenith, Mediacom and Junior, before moving to sales where she worked at outdoor media owner ODNA and Nova.

Frost will report to Foxtel Media chief sales officer David Roddick and be charged with leading the Brisbane sales team in bringing in high-value and highly engaged audiences to market

Roddick said he was thrilled to welcome Frost to the team.

“I am thrilled to welcome a leader of Kat’s calibre to our business. Following our re-launch, Foxtel Media is focused on changing the TV game by bringing brands a different and dynamic way of advertising.

“Kat’s strong focus on the customer and passion for innovation, plus deep expertise across her local market, makes her a perfect fit for the future direction of our business. Her publisher and agency background will bring new perspective to the role, helping Brisbane advertisers experience new opportunities across the Foxtel platform.”

Frost said she was looking forward to helping Foxtel Media through its next phase.

“I look forward to joining the team at Foxtel Media during what is an extremely exciting time for the company. Foxtel Media’s innovation and evolution of advertising formats is a reflection of their commitment to connecting viewers and advertisers in meaningful and impactful ways.

“I am thrilled to be given this opportunity to make a significant impact to future growth and revenue success, and look forward to hitting the ground running.”

Frost starts her new role on 2 December, 2019.