Ogilvy Sydney unveils first project for GIO car insurance
Ogilvy Sydney has launched a campaign for GIO to promote its platinum car insurance.
The campaign marks the first work for the insurance brand by Ogilvy, which won the business after a competitive pitch. Leo Burnett Sydney handled the Suncorp brand’s most recent advertising.
The ad was directed by Paul Goldman.
“The brief was simply to raise awareness of GIO’s unique Platinum Car Insurance product that offers better protection for new cars,” said Leigh Bignell, executive business director, Ogilvy & Mather Sydney.
“The creative idea evolved from GIO’s knowledge that Australians have a deep love for their cars. Cars are quite honestly considered to be a part of the family, and if damaged owners experience a great sense of loss.
“Ogilvy turned that emotional connection into a compelling message across all executions including TV, press, outdoor, radio and digital,” she said.
Creative Credits:
Executive Creative Director: Brett Howlett
Producer: Lisa Ristuccia
Account Management: Leigh Bignell, Jed McMillan
Client credits:
Lisa Harrison – Head of Suncorp Personal Insurance Marketing
Peter Williams – Executive Manager GIO Marketing
Kate Barlow – GIO Marketing Advisor
An insurance company joking about a car crash is not funny. Sick in a bad way.
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