Olympics helps Seven win weekly ratings, while Married At First Sight delivers strongly for Nine
The Winter Olympics and Married at First Sight turned the second week of the official ratings year into a two-way battle between Seven and Nine.
Seven won the share battle in most of the key advertising demographics, while Nine’s relationship reality show MAFS was most watched program of the week, according to preliminary data from Oztam.
In the key advertising battleground of the 25-54 demographic, Seven had the top individual network share for the week, with an average 25.6% of the evening audience, just ahead of Nine’s 23.2%.
Ten was well behind on 12.8%, followed by ABC on 5.4% of the metro audience.
Seven won the fight for the total audience more easily, with a share of 24.9%, ahead of Nine’s 20.5% and ABC’s 11.4%. Ten was fourth, with 10.5%.
The most watched TV show of the week was last Sunday’s episode of Married At First Sight, which brought in a metro audience of nearly 1.4m for Nine. This was followed by the Wednesday, Monday and Tuesday episodes of the show, which rated 1.4m, 1.3m and 1.2m viewers respectively.
Dean’s rap efforts in MAFS helped the show top the ratings
Seven’s cooking contest My Kitchen Rules was next most watched, with audiences of around 1.1m for each of its Sunday, Monday and Thursday episodes.
MAFS also topped the 25-54 demographic, with each of the four episodes taking up the top four positions. Next in 25-54 came the three MKR episodes.
Seven has been enjoying a ratings boost from the Winter Olympics, although much of the event has been taking place outside of peak time, so not reflected in the prime time ratings.
Tonight will see Seven air the first episode of its challenger to Nine’s Ninja Warrior, Australian Spartan, at 7pm, ahead of the Olympic closing ceremony.
The table below was prepared by Nine, based on OzTam data. It excludes non-commercial networks ABC and SBS:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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