One Green Bean’s Carl Ratcliff joins DDB Sydney as chief strategy officer
Carl Ratcliff, previously the CEO of Havas-owned PR agency One Green Bean, has joined creative agency DDB Sydney as its chief strategy officer.
Ratcliff exited One Green Bean earlier in the month to pursue his “passion for strategic thinking” and replaces Fran Clayton who defected to McCann in April.

Great get DDB
When Bill Gates walks into a bar – on average, everyone in the bar is a billionaire.
When Carl comes back into Strategy, on average every planner is a genius.
If Carl is half as good as everyone says, DDB Sydney might be the new Clems Melbourne. Well done…