Online ad spend hits fastest growth in five years

August 23, 2016 9:05

Online advertising spending has grown at its fastest rate in five years, leaping $1.6b to reach $$6.8b, led by a 72% jump in mobile advertising.

The figures for the 2015/2016 financial year released by the Interactive Advertising Bureau and PWC showed growth of 29.7%, the largest yearly jump for five years.

Mobile grew to $1.96b with spend split between search, with 43% and display with 57%.

Search and directories continued to be the dominant category, representing $3.1b of the pie and growing by 24%, but lost share to general display, which grew by 43% to $2.5b.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Rob Marston 24 Aug 16

At last mobile (almost) getting the recognition it deserves!

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Online ad spend hits fastest growth in five years

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