Homes magazines can survive in print while having online presence, suggests Bauer Media publisher
The publisher of Bauer Media’s homes titles has emphasised the importance of the printed magazine within the category, rejecting the idea that its homes online hub, Homes to Love, has diluted the printed magazine’s value.
Cornelia Schulze, Bauer Media’s specialist division publisher, told Mumbrella: “The print product is absolutely important but it is part of a broader brand offering. The market is tough but we’ve got an offering across the four brands that covers the whole journey in the homes market.
“Whether it’s social, digital, events, merchandising range, it’s about bringing the brand alive and making it tangible and going beyond the magazine. It starts with the magazine but it doesn’t end there anymore.”
Cornelia Schulze: ‘Not worried’ about the future of the printed magazine
